Celebrity Fashion Sightings: Week of August 10, 2015

Posted: 14 Aug 2015 07:19 AM PDT

From fashion launches to red-carpet events and movie premieres to celebrity birthday bashes and shopping sprees, Fashion Reverie is always scouting out your favorite celebrities and fashion luminaries as they put their best feet forward,—well, sometimes—flaunting the latest fashion trends and accessories from top fashion brands and emerging designers. And though August tends to be a slow month when it comes to celebrity fashion sightings, Fashion Reverie, every week, assembles a diverse and interesting array of fashion celebrity sightings for its dedicated readers.

Image courtesy of Sydney Reising Creative

Kendall Jenner's social calendar is jammed packed. From red-carpet events to celebrity bashes, one wonders when she has time to model. Well, her sister Kylie's birthday party just couldn't be missed, so Kendall stepped out in a Crosby necklace by Dylanlex while arriving at The Nice Guy restaurant in West Hollywood for her sister's 18^th birthday.

Image courtesy of D'Orazio and Associates

I can see why British top model Stella Maxwell is a Victoria Secret's Angel. Stella stuns in a Maria Lucia Hohan slinky, white gold metallic dress with high slit at the Victoria Secret's Body By Victoria launch in London. With Stella's intense model stare, you feel she is staring right into your soul. Hot!!

Images courtesy of The Brand House

Fashion Reverie never leaves the male celebs out. Newly single, Austin Mahone stopped by the "Elvis Duran and the Morning Show" to debut his new single "Dirty Work." Mahone, 19, wearing Creative Recreation shoes is Elvis' Artist of the Month.

Images courtesy of Getty Images/Preface PR

Holland Roden of MTV's "Teen Wolf" wore a Caterina Gatta dress while attending the premiere of "Digging for Fire" in Hollywood, California. Holland Roden wore a black long-sleeve jacquard printed cocktail dress with leather detail by Caterina Gatta with Alexander Wang bag.

Image courtesy of The Brand House

It is hard for Gigi Hadid to take a bad photo, even if she is dressed down. Gigi was snapped leaving her boyfriend Joe Jonas' house barefoot wearing GUESS high-rise skinny jeans. The model paired the $89 denim with a cropped blue top.

Images courtesy of ID PR

Can you say retail therapy? Retail therapy was the order of the day for Nickelodeon's Victoria Justice. She is all grown up now and she proves it purchasing fall accessories and travel staples from Henri Bendel's at their signature store on Fifth Avenue.

—Staff

Amazon Backs Celebrity-Inspired Fashion Site - PYMNTS.com

Posted: 14 Aug 2015 04:15 AM PDT

"Who are you wearing," is the classic line that dominates the red carpet at nearly every high-brow celebrity awards show. But that line is no longer solely dedicated to the red carpet.

With the aid of Amazon and other major investors, a site that helps consumers get their hands on goods representative of those worn by big name celebrities, has secured an $8 million investment round. That site is called Who What Wear, and it's a shoppable fashion site that's growing in popularity.

The company was founded in 2006 and is the brainchild of Hillary Kerr and Katherine Power. Kerr formed the company on her own fashion sense, as she was a writer for ELLE, Teen Vogue and Nylon; Power worked at ELLE and ELLEgirl.

Now the site takes those shopping tips and makes them shoppable by connecting them with the same looks and fashion-forward ideas that celebrities embrace.

"It stemmed from the idea that we were spending all of our time on the computer, getting all of this up-to-the-minute gossip news about celebrities, but no one was talking about the clothes they were wearing," Power told Business Insider in an interview. "Fashion magazines will tell you what people are wearing, but you can't shop a magazine."

As more fashion blogs got attention, the duo realized they could combine the shopping experience with their editorial backgrounds. And so Who What Wear was created, which now exists under the media property of Clique Inc.

"What makes us different is that our readers have a very different intent when they come to our sites," Power told TechCrunch. "They might go elsewhere for entertainment or news, but they know that each piece of content on Who What Wear, or Byrdie or MyDomaine, has a call to action. They want to be inspired to try something or buy something."

With this funding under their belts, the company is planning on growing its content side first, but it also has its sights on international expansion. This means hitting Europe first, then Australia. Who What Wear also plans to create an eCommerce product.

What's most interesting about this investment is that it's coming from Amazon, but perhaps that shouldn't be overly surprising, given the fact that Amazon has dipped its hands into high-end fashion lately. Most recently, Amazon even opened a fashion photo studio to take photos of goods featured on its marketplace.

Amazon has been vocal about its intent to leverage its eCommerce strengths into fashion, with new initiatives especially prevalent in Europe, focusing on the United Kingdom, France, Italy and Spain. Last year the company added more than 100 brands to its platform — a roster that spans Hugo Boss, Gucci watches, Tommy Hilfiger, Levi's and others.

Celeb Fashion

Sunday, 16 August 2015

Celebrity Fashion Sightings: Week of August 10, 2015 | Celeb Fashion Blog

<b>Celebrity Fashion</b> Sightings: Week of August 10, 2015 | Celeb Fashion Blog

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